Discovery & ICP
Company
Zest HR
Confirmed ICP
icp_1
Pain points (client's words)
- Balancing business administration with a separate personal assistant job (4 days/week, 9-5, Monday-Thursday) causes significant stress and limits scaling capacity
- Administrative tasks currently consume excessive time better suited for high-value client advisory work
- Working evenings (until at least 9 PM most nights) and occasionally early Saturday mornings (6 AM); husband cooking whilst she manages emails; children trying to talk to her whilst she works
- Four-day-a-week personal assistant job identified as a glass ceiling that prevents scaling to next level
- Unable to jack in PA job despite it holding her back because financially comfortable with dual income
- Difficulty with Better Proposals invoicing process described as quite difficult
- Not tracking every administrative minute or second, particularly quick emails
- Stress about workload despite being able to complete it once tackled
Confirmed — the pipeline proceeded from here.
Agent runs
| Agent | Status | Tokens | When |
|---|---|---|---|
| discovery_extraction | succeeded | 10186 | 06:32:36 |
| icp_classifier | succeeded | 2625 | 06:32:51 |
| research | succeeded | 4920 | 06:35:28 |
| offer_pricing | succeeded | 3295 | 06:35:49 |
| narrative_architect | succeeded | 6101 | 08:29:13 |
| section_writer | succeeded | 32558 | 08:33:24 |
| copy_compliance | succeeded | 19295 | 08:33:24 |
| vision_qc | succeeded | 12110 | 08:33:34 |
Versions
Gate decisions
- Gate A · confirmed04/08/2026, 06:35:28
- Gate B · confirmed04/08/2026, 08:29:13
Danger zone
Permanently delete this proposal and everything under it — all versions, rendered files and history. This cannot be undone.